360 COMMERCIAL, OMO SOUTH AFRICA
Cinematic 360 Commercial
Unilever wanted to highlight that their new OMO QUICK Wash would save time from actual laundry to where it really matters - spending time with your loved ones.
The product would launch in an already crowded South African detergent market. The purchase decision of washing agents is in the most cases made by every day moms marginilizing the male buyers. The challenge was how to differentiate the product from competitors in the light of convenience to both male and female customers.
In the quest of convincing South African fathers and husbands of OMO QUICK Wash we had to think how to make laundry exciting. OMO and Digital Liquorice asked Sense Virtual and Radical Rabbit to create a 360 commerical for customers. We wanted to create an experience that would not be physically possible - seeing the actual product in action! To personalize the story we first swap the viewers body with a toddler. Getting dirty is fun, but the rollercoaster inside the washing machine highlights the fun and speed doing of the laundry.
Co-writing and principal photography
Postproduction of the film
Made for OMO Google Cardboxes
Commercial was shown over 200 stores
Bioscope Oy (2905311-4).