WELCOME TO THE FOREST

WEB COMMERCIAL, CHAGA FINLAND/CHINA

Interactive 360°, Web commericial, WebVR, Mobile and Table

CHINESE TRAVELLERS GET TO EXPERIENCE THE MAGICAL FINNISH NATURE DURING TRANSIT

IN A NUTSHELL

Chaga Finland is a Finnish natural health product company that offers the Finnish version of well-known traditional Chinese mushroom tea.

Challenge

The health benefits were something every Chinese would recognize, but only a few knew much about the clean Finnish nature. The Chaga product was also designed as a valuable business gift to colleagues and superiors highlighting on the perceived quality of the product. How could we communicate the peacefulness and purity of Finnish nature in Helsinki Aiport - operating with one of Europe's tightest transit times.

Solution

We knew that the travelers had only moments to make a purchase decision in the airport's Santa Store. We wanted to teleport the viewer to experience not only the Finnish nature, but also Finnish culture of being one with nature.  While the enviroment is peacefull we display interesting facts of the Finland and its pure nature by tracking the direction of their gaze.

 Our goal was not only to teach customers about the Finnish nature, but also to offer them a unique experience - a perfect gift - to their accosiates in China. Through our own web platform the customers were able to give the digital nature experience next to their physical gift.

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